Creative Director,
Pre/Post Production

Music Video: “Medicine”

Key Objectives

Continue aesthetic and narrative of previous video
Visually match energy of the song through direction and editing techniques
Bring to life the visual world that was previously created in photography, static artwork, and website

My Roles

Creative Director
Producer, Director
Pre/Post Production

1. Producer, Creative Director

Concept, costumes
Sourced videographer, materials, shoot location

2. Director, Editor

Directing of the shoot on set
Sequencing/editing of shots

3. Color Grading

Correction / matching of lighting, color
Styling: Emphasis on Shiny metallic jackets, higher contrast, cool temperature

4. EFX

Filtering
Layer Blending
Lighting Bursts
CRT Lines (Throwback Texture)

Watch the full video