Creative Director,
Pre/Post Production

Music Video: “Sitting on the Launchpad”

Key Objectives

  • Tell the backstory for the campaign narrative
  • Bring to life the visual world that was previously created in photography, static artwork, and website

My Roles

  • Creative Director
  • Producer
  • Production
Watch the full video

Customize License Plate

  • Create vintage California customized plate with: "FR" (Freefall Rescue)
  • Mount realistically into footage
  • Planar tracking with Mocha plug-in, Adobe After Effects
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Space Transport

  • Add "space transport" background with reflection in Helmet
  • Transitions into alternate scene
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Add Video into TV Display

Change the blank-screen TV into an active TV showing a "live feed" of the band performing.
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Sky Enhance

Create a more dramatic sky unfolding with emerging sun rays.
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Mirror Reflection

Create alternate reflection in mirror.
Remove duct tape from top of mirror and kayakers in the water.
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Remove Camera Crew in Helmet Reflection

Camera crew could be seen in helmet reflections (look for two figures in the child's helmet).
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