Flyer for Yoga Teacher

Yoga teachers of Rosalie's age are extremely rare. Her class is niche and atypical, and not even open to the greater public. Yet she wants to grow attendance with the right people.

My Roles & Objectives

My Roles

Consultant
Creative Direction
Copywriting
Photography

Starting Objectives

Identify the value propositions
Identify the target audiences
Clarify identity and market position
Develop strategy and tactics to gain attention, build interest, and create desire to contact Rosalie
Jump to: My Process

Final Design

Front Cover

Back Cover

Inside (top + bottom, unfolded)

My Process

1. Pitch Deck & Creative Brief

I created a deck to organize ideas and progressively educate the client.

2. Client Interviews & Content Development

Identify value propositions, identity and logistics.

Develop a Strategy:

1

Relate to pain points and highlights benefits

2

Lower reader’s inhibitions

3

Facilitate an accurate visualization of the class.

4

Affirm credibility

Define Tactics:

1

Large headline of benefit-oriented copy

2

Empathetic and personal invitation from Rosalie, with photo

3

Clear explanations and photography of the class

4

Visible, moderate price point

5

Credentials and Testimonials

Copywriting:

Strategy

Relate to pain points andhighlights benefits

Facilitate an accurate visualization of the class.

Lower viewer’s inhibitions

Affirm credibility

Tactics

Large headline of benefit-oriented copy

Empathetic and personal invitation from Rosalie, with photo

Clear, concise explanations and photography of the class

Visible, moderate pricepoint, Testimonials

List trainings, credentials

Copy

Stretch, Unwind, Relax, Escape, Heal

“Stress and pain can be chronic disturbances in our daily lives. I want to helpquiet down your world – andhelp improve your vitality,flexibility, strength and endurance. Your body will become calm. Your emotions will soften. You will connect with all parts of you, andbecome more aware of all senses. We flow gently throughstretches, movements, and meditations in a casual and relaxing environment overlooking the wetlands, ocean, and mountains. I warmly invite you to an uplifting and rejuvenating experience.“

Rejuvenating classes that mix yoga, deep breathing, movement and meditation.

$20 - ALL LEVELS WELCOME

“I always feel sogood after attending a yoga class by Rosalie…”

“Rosalie helped me with my personal growth & empowerment…”

Certifications in Yoga, Meditation & Breathwork and Fitness & Physiology

Strategy

Tactics

Copy

Relate to pain points and highlights benefits

Large headline of benefit-oriented copy

Stretch, Unwind, Relax, Escape, Heal

Empathetic and personal invitation from Rosalie, with photo

“Stress and pain can be chronic disturbances in our daily lives. I want to helpquiet down your world – and help improve your vitality, flexibility, strength and endurance. Your body will become calm. Your emotions will soften. You will connect with all parts of you, and become more aware of all senses.

We flow gently through stretches, movements, and meditations in a casual and relaxing environment overlooking the wetlands, ocean, and mountains. I warmly invite you to an uplifting and rejuvenating experience.“

Facilitate an accurate visualization of the class.

Clear, concise explanations and photography of the class

Rejuvenating classes that mix yoga, deep breathing, movement and meditation.

Lower viewer’s inhibitions

Visible, moderate pricepoint, Testimonials

$20 - ALL LEVELS WELCOME

“I always feel sogood after attending a yoga class by Rosalie…”

“Rosalie helped me with my personal growth & empowerment…”

Affirm credibility

List trainings, credentials

Certifications in Yoga, Meditation & Breathwork and Fitness & Physiology