Ratings & Reviews are the #1 driver of purchases online. How can Neutrogena drive organic content, ratings, and reviews via micro influencers?
Inserts for Beauty Kits
My Roles
Neutrogena planned to provide various gift boxes to micro-influencers, to encourage them to try the products and do reviews online. I designed the following insert cards to elevate the brand impression, as well as encourage reviews from influencers with the designated hashtag, equipped with key product knowledge.
- Consulting with the marketing team
- Art Direction
- Production / Mechanicals
Final Designs
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Ultimate Moisture (Front)
Ultimate Moisture (Back)
Radiance (Front)
Radiance (Back)
Hydro Boost (Front)
Hydro Boost (Back)
Men (Front)
Men (Back)
Essentials (Front)
Essentials (Back)
Fan Favorites (Front)
Fan Favorites (Back)
1
of
X
My Process
1. Briefing with the Marketing Team
2. Identify & Organize Components
Side 1
Side 2
Product Photography
X
X
Greeting Copy
X
Logo + Tagline
X
X
Hashtag callout
X
X
Product Line Message
X
Product Name Callouts
X
Product Descriptions
X
FTC Disclosure
X
3. Place The Components
Greeting Copy
Product 1
Style Photo
Style Photo
Product 2
Style Photo
Style Photo
Logo +
Tagline
Tagline
Hashtag
Callout
Callout
Product 3
Style Photo
Style Photo
Product Line
Message
Message
Product 1
Details
Details
Product 2
Details
Details
Logo +
Tagline
Tagline
Hashtag
Callout
Callout
Product 3
Details
Details
4. Place Content, Adjust, Stylize
