Race to Health Equity —
Global Corporate Playbook
Digital & Retail Production
I designed the playbook end-to-end, shaping its structure, visual language and information hierarchy in partnership with the corporate team.
Role & Contribution
- Visual concept and design direction
- Content structure and information hierarchy
- Collaboration with cross-functional stakeholders
- Design development through final delivery
Approach
Clarifying Inputs
I organized dense and inconsistent source material into clear sections, hierarchy and reusable content patterns.
Structuring the Narrative
I organized the content into a clear sequence, helping teams understand the core narrative and move from key ideas into planning and action.
Building Repeatable Systems
I developed repeatable templates and visual patterns to support consistency across teams and sections—balancing structure with variation to keep content clear, usable, and engaging.
Translating Strategy Visually
I translated strategic content into clear visual hierarchy, making dense information easier to scan and understand.
Key Design Decisions
- Simplified dense and varied inputs into modular, repeatable layouts
- Balanced emotional storytelling with data-driven content
- Designed for clarity across global audiences and stakeholders
- Created a system flexible enough to support multiple content types
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