Social Campaign Systems

Brand & Ecommerce Ecosystem —

Short-form content developed as extensions of the album’s narrative and visual world.

Each campaign uses original edits, alternate audio, and format-specific composition—built for vertical platforms, not adapted from existing cuts

Album Launch Campaign

Story Teasers

Single & Album Release: "Sitting on the Launchpad"

Chapter-based story clips extending the album’s central narrative.

Released in sequence with re-imagined soundtrack, building continuity across the campaign.

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Performance Clips,
Re-imagined

Single Release: "Medicine"

Short-form performance edits built from full shoot footage, not just final video selects.

Clips isolate vocals, instruments, and moments—paired with re-imagined audio mixes and re-edited for vertical formats.

Cinematic Teasers

Single release: "Lemons"

Sequential story clips released as teasers, expanding the narrative world of the song.

Edited with alternate, more atmospheric soundtrack and paired with short-form copy tied to the song’s themes.

Performance Clips,
Re-imagined

Single release: "Lemons"

Performance-focused edits highlighting individual band members and instrumentation.

Alternate song mixes bring forward specific instruments, creating variations of the track beyond the original release.

Concert Events

Event-based social promoting live shows across locations and dates.

Built within the campaign’s visual system, using original photography and narrative themes to maintain continuity across tour messaging.