Yoga Studio Flyer
Digital & Retail Production
Yoga teachers of Rosalie’s age are rare.
Her classes are small, personal, and not open to the general public— yet she wanted to grow attendance with the right students.
I provided end-to-end ownership of the project: strategy, messaging, creative direction, and design
Her classes are small, personal, and not open to the general public— yet she wanted to grow attendance with the right students.
I provided end-to-end ownership of the project: strategy, messaging, creative direction, and design
Outside /
Unfolded
Unfolded
Outside /
Unfolded
Unfolded
Constraints
- Pre-existing flyer lacked clear positioning and structure
- No defined messaging or communication strategy
- No formal brief or system to guide the work
Approach
- Define positioning and audience through direct client conversations
- Develop messaging through interviews and iterative refinement
- Structure the content to balance emotional appeal with clear, practical information
Content Structure
Cover
- Lead with benefits
- Establish tone and approachability
- Reduce hesitation
Inside
- Introduce the instructor
- Describe the class experience
- Provide clear next steps and contact
- Present credentials to build trust
Back
- Reinforce trust through testimonials
- Provide social proof of the experience
Process Highlights
Messaging
Developed messaging and tone through direct interviews, shaping the content from first-hand conversations.
Exploration
Explored multiple visual directions before selecting a more emotionally engaging approach, balancing warmth with clarity.
Used Photoshop generative AI tools during early concept exploration to test visual tone and composition.
Used Photoshop generative AI tools during early concept exploration to test visual tone and composition.
Connection
To create a more personal connection, Rosalie was introduced through a portrait and first-person message. I photographed her directly to create a relaxed, authentic representation.
