Yoga Studio Flyer
Digital & Retail Production
Rosalie teaches small, personal yoga classes and wanted to grow attendance with the right students.
I handled the project end-to-end, from positioning and messaging through creative direction and design.
I handled the project end-to-end, from positioning and messaging through creative direction and design.
Outside /
Unfolded
Unfolded
Outside /
Unfolded
Unfolded
Constraints
- Pre-existing flyer lacked clear positioning and structure
- No defined messaging or communication strategy
- No formal brief or system to guide the work
Approach
- I defined the positioning and audience through direct conversations with Rosalie.
- I developed the messaging through interviews and iterative refinement.
- I structured the content to balance emotional appeal with clear, practical information.
Content Structure
Cover
- Lead with benefits
- Establish tone and approachability
- Reduce hesitation
Inside
- Introduce the instructor
- Describe the class experience
- Provide clear next steps and contact
- Present credentials to build trust
Back
- Reinforce trust through testimonials
- Provide social proof of the experience
Process Highlights
Messaging
I developed the messaging and tone through direct interviews, shaping the content from first-hand conversations.
Exploration
I explored multiple visual directions before choosing a more emotionally engaging approach that balanced warmth with clarity.
I also used Photoshop generative AI during early exploration to test visual tone and composition.
I also used Photoshop generative AI during early exploration to test visual tone and composition.
Connection
To make the piece feel more personal, I introduced Rosalie through a portrait and first-person message, photographing her directly to create a relaxed, authentic representation.
